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A) when you're closing the message.
B) in the middle of the second paragraph.
C) when you open the message.
D) at the bottom of the first paragraph.
E) only by implication; do not specifically state why you are writing.
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A) include an apology for taking up the reader's time.
B) include a mention of your own qualifications or status.
C) include the time limits involved in your request.
D) include an indication of the consequences of a failure to reply.
E) downplay the significance of what you are asking.
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A) remain neutral about the candidate's suitability for the job.
B) boost the job candidate's sense of self-worth and well-being.
C) explain why you're qualified to access the candidate.
D) convince readers the candidate has the characteristics necessary for the job.
E) include at least one negative comment to show objectivity.
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A) providing information your readers may find helpful
B) focusing on your audience
C) including a sales pitch with every routine message
D) maintaining a positive tone
E) offering suggestions for areas of improvement
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A) if you handle the situation well,the customer will be even more loyal than before.
B) the customer's account of the situation is exaggerated.
C) the customer is hostile.
D) the customer is trying to pull a fast one.
E) the customer will no longer do business with you,even if you grant the request.
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A) an opening,a close,and an appendix.
B) a body,a close,and bullet points.
C) an opening,a body,and a close.
D) an introduction,reasons for granting the request,and an apology.
E) an opening,an introduction,and a body.
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A) Please send me a summary of the eastern region's sales data for April.
B) As soon as you get this,send me last month's sales data.
C) I know you may not want to,but send me last month's sales data.
D) I am very sorry to ask you to do this.
E) Hopefully,this will not be too much trouble for you.
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A) use the inductive plan.
B) assume that the audience is willing to comply.
C) demand immediate action.
D) explain the consequences of failing to comply.
E) assume that the audience will not be willing to comply.
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A) a buffer statement to distract the reader.
B) a statement implying that you're applying for a position.
C) a statement on why the recommendation is needed.
D) an apology for bothering the reader.
E) a request for the writer to overstate your qualifications.
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A) clearly state how angry and disappointed you are.
B) explain the specific details of the problem.
C) request the specific action required to resolve the problem.
D) explain that you are planning to seek legal counsel.
E) suggest that you will probably take your business elsewhere.
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A) to be avoided in routine positive messages.
B) a good way to build customer relationships.
C) an important part of all negative responses to claim letters.
D) insulting and self-serving,unless you include a check or a free product.
E) most effective in an indirect message.
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A) is courteous and effective.
B) will guarantee a positive response.
C) is best to avoid,since many people find it presumptuous.
D) is most effective when you end the statement with an exclamation point.
E) is expected when your audience is unfamiliar.
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A) is rude and unprofessional.
B) is acceptable for internal audiences,but never external audiences.
C) will offend your audience,unless they are your subordinates.
D) is effective only when you explain the consequences of failing to meet it.
E) helps the audience understand exactly what you want.
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A) interested in; direct approach
B) resistant to; indirect approach
C) skeptical of; direct approach
D) in tune with; indirect approach
E) oblivious to; direct approach
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A) should be avoided,since it opens the door to legal action.
B) is unprofessional because it distracts attention from the candidate you are recommending.
C) helps the recipient evaluate the candidate more effectively.
D) is a good idea,even if you have only a "gut feeling" about how the candidate stacks up.
E) almost always reduces the candidate's chances of landing the job.
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A) is expected-otherwise no one would be able to get a good job.
B) has led some employers to sue after hiring the candidate and discovering problems.
C) is the only way to prevent the candidate from suing you.
D) is okay,as long as you explain to the candidate that you are doing it.
E) is okay-as long as you add a release from liability clause to the letter.
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