Question 1

Explain the reasons why demographic information such as a person's age and gender are widely used for segmentation purposes. How have both the roles of gender and perception of age changed in Australia in recent decades?

Accepted Answer

Demographics help to locate a target mar...

Question 2

Since the emergence and growth of the Internet, it has become ______ for marketers to reach their customers and their customers have become more ______ to them.

Accepted Answer

A)   easier; detached
B)   harder; detached
C)   easier; accessible
D)   easier; friendlyE) C) and D)
F) B) and D)

Question 3

The following are all examples of bases for sociocultural segmentation except:

Accepted Answer

A)   family life cycle.
B)   social class.
C)   income.
D)   core cultural values.E) None of the above
F) All of the above

Exam 2: Market segmentation: segmenting, targeting and positioning for diverse

Since the emergence and growth of the Internet, it has become for marketers to reach their customers and their customers have become more to them.

Correct Answer
verified

Explain the reasons why demographic information such as a person's age and gender are widely used for segmentation purposes. How have both the roles of gender and perception of age changed in Australia in recent decades?

Correct Answer
verified
Demographics help to locate a target mar...
View Answer

The following are all examples of bases for sociocultural segmentation except:

Correct Answer
verified

Exam 2: Market segmentation: segmenting, targeting and positioning for diverse

Since the emergence and growth of the Internet, it has become ______ for marketers to reach their customers and their customers have become more ______ to them.

Correct AnswerverifiedShow Answer

Explain the reasons why demographic information such as a person's age and gender are widely used for segmentation purposes. How have both the roles of gender and perception of age changed in Australia in recent decades?

Correct AnswerverifiedDemographics help to locate a target mar...View AnswerShow Answer

The following are all examples of bases for sociocultural segmentation except:

Correct AnswerverifiedShow Answer

Since the emergence and growth of the Internet, it has become for marketers to reach their customers and their customers have become more to them.

Correct Answer
verified

Correct Answer
verified
Demographics help to locate a target mar...
View Answer

Correct Answer
verified