Question 1

organization that focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value is said to have a

Accepted Answer

A)   product orientation.
B)   customer orientation.
C)   market orientation.
D)   industry orientation.
E)   societal orientation.

Question 2

Publix Supermarkets and The Little Clinic signed an exclusive agreement,placing small walk-in health clinics inside selected stores.Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store.This is an example of

Accepted Answer

A)   supplier management.
B)   customer valuation.
C)   societal marketing.
D)   market aggregation.
E)   relationship marketing.

Question 3

Post-it® Flag Highlighters marketing program was designed for

Accepted Answer

A)   the initial introduction of two new 3M products.
B)   specific promotions to be used for long-range strategies.
C)   segmenting the market into twelve specific target market segments.
D)   marketing 3M products to foreign markets.
E)   positioning the products relative to major competitors.

Question 4

target market refers to

Accepted Answer

A)   people who could purchase a product regardless of who ultimately uses it.
B)   one or more specific groups of potential consumers toward which an organization directs its marketing program.
C)   former customers who now use competitors' products.
D)   the cluster of benefits that an organization focuses on to satisfy consumers' needs.
E)   people with both the desire and the ability to buy a specific offering.

Exam 1: Creating Customer Relationships and Value Through Marketing

organization that focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value is said to have a

Correct Answer
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Correct Answer
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target market refers to

Correct Answer
verified

Post-it^® Flag Highlighters marketing program was designed for

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

organization that focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value is said to have a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

target market refers to

Correct AnswerverifiedShow Answer

Post-it® Flag Highlighters marketing program was designed for

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Post-it^® Flag Highlighters marketing program was designed for

Correct Answer
verified