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_____ is present in survey responses when the answers given by respondents to the independent and dependent variable questions are falsely correlated.


A) Response order bias
B) Random error variance
C) Research question section
D) Comparative rating scale
E) Common methods variance

F) B) and D)
G) A) and B)

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For online questionnaires, the length of answer in open-ended questions is unaffected by the size of the response box.

A) True
B) False

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It is difficult to use screening questions in computer-assisted surveys.

A) True
B) False

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Despite advances in communication systems, the Internet, and software, the principles behind designing questionnaires remain essentially unchanged.

A) True
B) False

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Which of the following statements is true of the skip questions used in questionnaires?


A) They are used to screen the respondents of surveys.
B) They are difficult to code due to their closed-ended nature.
C) They appear at the beginning of questionnaires to encourage respondents to complete the questionnaire.
D) They help ensure that only specifically qualified respondents answer certain items in the questionnaire.
E) They are difficult to use in online surveys.

F) All of the above
G) B) and E)

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"Do you have a brother or a sister? If not, please ignore question 6 and proceed." This is an example of a(n) :


A) instructive question.
B) directive question.
C) loaded question.
D) leading question.
E) skip question.

F) B) and C)
G) A) and E)

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In quantitative surveys, unstructured questions are used much more often than structured questions.

A) True
B) False

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It is easier to calculate response rates for online surveys than for phone surveys.

A) True
B) False

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Which of the following is true of respondents' behavior while answering questionnaires?


A) Respondents generally answer the demographic questions early in the survey while they are still "fresh."
B) Respondents prefer questionnaires with questions that flow from demographic data to more general information.
C) With numeric alternatives, respondents tend to select central values.
D) Answers that appear at the beginning or the end of a list are rarely selected by respondents.
E) Respondents typically end answering a questionnaire with a thank-you statement.

F) C) and D)
G) A) and C)

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Which of the following statements is true of pilot studies?


A) They serve as a guide for conducting larger main studies.
B) They are most commonly associated with causal experimental research designs.
C) They are small-scale investigations restricted to 10 to 30 subjects.
D) They are primarily used to design pretests.
E) They are studies that require a minimum of 1,000 respondents.

F) B) and E)
G) A) and D)

Correct Answer

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