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After critical success factors (CSFs) have been identified, the next step in developing a competitive strategy is to develop relevant and reliable measure for these CFSs. These measures are important to help the organization:


A) Make profit for any extended period.
B) Increase sales above previous year(s) .
C) Develop policies to enhance customer profitability.
D) Improve productivity in selected product areas.
E) Monitor progress toward achieving strategic goals.

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All of the following are required resources for cost leadership except:


A) Substantial capital investment.
B) Unique skills compared to industry standards.
C) Products designed for ease of manufacturing.
D) Process engineering skills.

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The differentiation strategy requires all of the following resources, except:


A) Strong marketing capability.
B) Long tradition in the industry or unique skills.
C) Product engineering.
D) Products designed for ease of manufacture.
E) Corporate reputation for quality or technology leadership.

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Which of the following best describes the type of information that cost management must provide that is important for the success of the organization?


A) Short term information for decision making.
B) Reported financial information.
C) Reported nonfinancial information.
D) Information that addresses the strategic objectives of the organization.
E) Long-term planning information.

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The main objective of value chain analysis is to identify stages of the value chain where the firm can:


A) Justify increases in the price of the product or service.
B) Increase value to the customer or reduce cost in some way.
C) Outsource production to other producers.
D) Improve efficiency

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Which one of the following customer critical success factors is best measured by warranty expense?


A) Quality.
B) Dealer and distributor efficiency and effectiveness.
C) Timeliness of delivery.
D) Customer satisfaction.

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Levis Strauss and Co, maker of Levi's familiar 501 and 505 brands of jeans, also make a new brand that was introduced for discount retailers such as Walmart. Levi's strategy with the new jeans was to sell a competitively priced pair. The jeans will be about one-half the price of the familiar 501 and 505 jeans. To get costs down Levi's will: • Use cheaper fabrics and materials. • Shun costly mass-market advertising. • Strictly limit the number of fits, styles, and colors. Required: 1. Assess the new strategy at Levi. What do you think are the potential benefits and risks? 2. How will the firm's value chain and balanced scorecard change as a result of the new strategy?

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Answer may vary
Feedback: 1. The risks o...

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Which of the following is not a critical success factor?


A) Financial factor.
B) Learning and growth.
C) Governmental relations.
D) Brand recognition.

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To increase profitability, technology companies such as IBM have shifted their strategic focus toward:


A) Increasing equipment sales.
B) Improving software applications.
C) Providing new and enhanced customer services.
D) None of the above.

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A local pharmaceutical firm has just announced its discovery of a revolutionary new drug for dieting. However, due to its deteriorating relationship with its union, the unionized portions of the company's employees have threatened to strike. In addition, the company's stock has started to drop due to the firm's difficulty in paying off some of its debt. In this example, what was the firm's core competency(ies) ?


A) Its research and development.
B) Its human resources abilities.
C) Its financing activities.
D) Its operating activities.

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