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For each database,there:


A) is only one physical view of data.
B) are only two logical views of data.
C) are multiple physical views of data.
D) is only one logical view of data.

E) B) and C)
F) A) and D)

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The _____ dimension of big data refers to the sheer quantity of transactions,measured in petabytes or exabytes.


A) velocity
B) volume
C) area
D) time

E) B) and C)
F) A) and D)

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A select operation pares down a table in a relational database by eliminating columns according to certain criteria.

A) True
B) False

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Explain how information in a database is observed through the physical view and the logical view.

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Answers will vary.Before designing a dat...

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A data _____Β is the structure and organization of data,which involves fields,records,and files.


A) mine
B) mart
C) warehouse
D) hierarchy

E) C) and D)
F) B) and C)

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Which statement is true of data marts and data warehouses?


A) Consolidating information from different departments is easier in data marts than in data warehouses.
B) Data marts have more extended scope than data warehouses.
C) Access to data is often slower in data marts than in data warehouses.
D) Data marts usually perform the same types of analysis as data warehouses.

E) A) and D)
F) None of the above

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Although a database can consist of only a single file,it is usually a group of files.

A) True
B) False

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Which component of a database management system (DBMS) is used to design elements of an application using a database,such as data entry screens,interactive menus,and interfaces with other programming languages?


A) application generation
B) application definition
C) application administration
D) application manipulation

E) A) and D)
F) A) and C)

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Which file structure is similar to a book index that lists page numbers where certain topics can be found?


A) The indexed sequential access method
B) The indexed network access structure
C) The indexed random access file structure
D) The indexed hierarchical access method

E) C) and D)
F) B) and D)

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Which component of a data model describes methods and calculations that can be performed on data,such as updating and querying data?


A) Data structure
B) Operations
C) Integrity rules
D) File structure

E) All of the above
F) B) and C)

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Unlike data in databases,data in data warehouses is:


A) function oriented.
B) raw transaction data.
C) collected from a single source.
D) used for analytical purposes.

E) A) and B)
F) None of the above

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In the context of the operators used in a query by example (QBE) form,the _____ is used when only one of the conditions in the QBE form must be met.


A) NOT operator
B) AND operator
C) OR operator
D) NOR operator

E) B) and D)
F) None of the above

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Briefly explain a relational model.

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Answers will vary.A relational model use...

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The data _____ component of a database management system (DBMS) is used to create and maintain the data dictionary.


A) manipulation
B) generation
C) definition
D) administration

E) C) and D)
F) None of the above

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A network model is similar to a hierarchical data model because in both data models records are organized in the same way.

A) True
B) False

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_____ improves database efficiency by eliminating redundant data and ensuring that only related data is stored in a table.


A) Triangulation
B) Fragmentation
C) Normalization
D) Encapsulation

E) B) and D)
F) A) and D)

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In the context of segmentation of customers in database marketing,_____ is a variable that includes gender,age,income,and marital status.


A) strategical information
B) geographical information
C) psychographic information
D) demographic information

E) All of the above
F) A) and D)

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Briefly explain the types of business analytics (BA)methods.

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Answers will vary.There are several types of BA methods.Three popular ones are descriptive,predictive,and prescriptive analytics.Descriptive analytics reviews past events,analyzes the data,and provides a report indicating what happened in a given period and how to prepare for the future.Thus,it is a reactive strategy.Predictive analytics,as the name indicates,is a proactive strategy;it prepares a decision maker for future events.As an example,it might indicate that if a current sales trend continues,a company will need a certain number of salespeople in 2018.Prescriptive analytics goes beyond descriptive and predictive analytics by recommending a course of action that a decision maker should follow and showing the likely outcome of each decision.In another words prescriptive analytics is more specific than predictive analytics by recommending a precise course of action.

In the context of the input component of a data warehouse,_____ collect,integrate,and process data that can be used by all functional areas in an organization.


A) online analytical processing systems
B) online transaction management systems
C) enterprise resource planning systems
D) data mining analysis systems

E) A) and B)
F) A) and C)

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C

Briefly explain the role of business analytics (BA)in decision making and compare it to business intelligence (BI).

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Answers will vary.BA uses data and statistical methods to gain insight into the data and provide decision makers with information they can act on.BA is increasingly used for data-driven decision making that leverages and explores the data in a database,data warehouse,or data mart system.Compared to BI,BA is more forward looking;it tells the user what is going to happen in the future rather than what has happened in the past.BI can help determine what happened,what the problem is,and what decisions need to be made based on the available data.BA can help determine why this is happening,what it will mean if the sales trend continues,and what actions should be taken.

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