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Exam 10: Digital Marketing and Social Networking

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Question 81

True/False

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Digital online media marketing facilitates both price and non-price competition.

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verified

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Question 82

Multiple Choice

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Julie likes to read the blog connected to the fashion editors at Vogue Magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n) ____ with regard to the Vogue blog.

A) Collector
B) Spectator
C) Inactive
D) Creator
E) Critic

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Question 83

Multiple Choice

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Fan Pages are a(n) ____ way for companies to advertise their goods and services while also garnering information about consumers.

Describe the opportunities that have evolved in marketing due to the use of digital media.

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

The ability of a marketer to identify customers before they make a purchase is called

Companies use photosharing in order to add a personal touch to their businesses.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Digital marketing is a term used for any electronic media that functions using digital codes.

Interactivity allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Two trends that have caused consumer-generated information to gain importance is

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

Electronic media that function using digital codes are called

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

The most popular video-sharing website is

One of the fastest-growing areas in mobile technology is the creation of applications.

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Traditional advertising is unlimited in terms of interactivity.