Question 1

The target market relative attractiveness of segments can be assessed using all of the following characteristics EXCEPT ______.

Accepted Answer

A)   inaccessible
B)   substantial
C)   durable
D)   actionable

Question 2

Creating a positioning map requires which three steps?

Accepted Answer

A)   define the market, choose the two dimensions, and plot the positions of each brand
B)   define the market, choose the four quadrants, and plot the positions of each competing brand
C)   define the market, choose the two dimensions, and plot the positions of each competing brand
D)   define the market, choose the four quadrants, and plot the positions of each brand

Question 3

Without a focus on segmentation, organizations in competitive markets become ______.

Accepted Answer

A)   efficient by avoiding unnecessary expenses
B)   inefficient and risk failure
C)   efficient and more competitive
D)   inefficient and avoid misclassifying prospective customers

Question 4

Forrester's Empowered Customer Segmentation Framework includes all of the following characteristics EXCEPT ______.

Accepted Answer

A)   willingness to purchase
B)   self-efficacy
C)   information savviness
D)   device usage A

Question 5

A disadvantage of the firmographics market segmentation bases is ______.

Accepted Answer

A)   limited understanding of buyer behaviour and purchasing patterns
B)   limited insights into the underlying motives and needs driving market behaviour
C)   inaccessible data
D)   grouping markets by descriptive characteristics, answering "how" questions

Question 6

The segmentation procedure includes ______.

Accepted Answer

A)   setting segmentation focuses
B)   identifying objectives relevant for the project scope
C)   assessing segmentation ineffectiveness
D)   identifying data sources and collecting data

Question 7

An assertion of the reasons the target market should choose a brand's offer is known as a ______.

Accepted Answer

A)   positioning statement
B)   value proposition
C)   mission statement
D)   target proposition

Question 8

Which of the following are required to identify the positioning strategy?

Accepted Answer

A)   points of differentiation and points of parity
B)   unique selling proposition and competitive frame of reference
C)   points of parity and points of differentiation
D)   competitive frame of reference and points of differentiation D

Question 9

Which technology makes personalization at the individual level possible?

Accepted Answer

A)   artificial intelligence
B)   cloud computing
C)   digital analytics
D)   edge computing

Question 10

Members of a market segment are ______.

Accepted Answer

A)   heterogenous
B)   isogamous
C)   amalgamous
D)   homogenous

Question 11

Which of the following targeting strategies is most commonly used?

Accepted Answer

A)   marketing automation strategy
B)   mass marketing
C)   multi-segment strategy
D)   concentration strategy

Question 12

The positioning base with brand image, ideal self, and symbolism descriptive options is referred to as ______.

Accepted Answer

A)   emotion
B)   transformational
C)   values
D)   principles

Question 13

All of the following are stages in a job map for the Jobs-To-Be-Done-Theory EXCEPT ______.

Accepted Answer

A)   monitor
B)   determine
C)   locate
D)   prepare

Question 14

Customer journeys and buyer personas are developed for each target segment once target segments are ______.

Accepted Answer

A)   differentiated
B)   selected
C)   identified
D)   accessible B

Exam 3: Segmentation, Targeting, and Positioning

The target market relative attractiveness of segments can be assessed using all of the following characteristics EXCEPT ______.

Correct Answer
verified

Creating a positioning map requires which three steps?

Correct Answer
verified

Without a focus on segmentation, organizations in competitive markets become ______.

Correct Answer
verified

Forrester's Empowered Customer Segmentation Framework includes all of the following characteristics EXCEPT ______.

Correct Answer
verified
A

A disadvantage of the firmographics market segmentation bases is ______.

Correct Answer
verified

The segmentation procedure includes ______.

Correct Answer
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An assertion of the reasons the target market should choose a brand's offer is known as a ______.

Correct Answer
verified

Which of the following are required to identify the positioning strategy?

Correct Answer
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D

Which technology makes personalization at the individual level possible?

Correct Answer
verified

Members of a market segment are ______.

Correct Answer
verified

Which of the following targeting strategies is most commonly used?

Correct Answer
verified

The positioning base with brand image, ideal self, and symbolism descriptive options is referred to as ______.

Correct Answer
verified

All of the following are stages in a job map for the Jobs-To-Be-Done-Theory EXCEPT ______.

Correct Answer
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Customer journeys and buyer personas are developed for each target segment once target segments are ______.

Correct Answer
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B

Exam 3: Segmentation, Targeting, and Positioning

The target market relative attractiveness of segments can be assessed using all of the following characteristics EXCEPT ______.

Correct AnswerverifiedShow Answer

Creating a positioning map requires which three steps?

Correct AnswerverifiedShow Answer

Without a focus on segmentation, organizations in competitive markets become ______.

Correct AnswerverifiedShow Answer

Forrester's Empowered Customer Segmentation Framework includes all of the following characteristics EXCEPT ______.

Correct AnswerverifiedA

A disadvantage of the firmographics market segmentation bases is ______.

Correct AnswerverifiedShow Answer

The segmentation procedure includes ______.

Correct AnswerverifiedShow Answer

An assertion of the reasons the target market should choose a brand's offer is known as a ______.

Correct AnswerverifiedShow Answer

Which of the following are required to identify the positioning strategy?

Correct AnswerverifiedD

Which technology makes personalization at the individual level possible?

Correct AnswerverifiedShow Answer

Members of a market segment are ______.

Correct AnswerverifiedShow Answer

Which of the following targeting strategies is most commonly used?

Correct AnswerverifiedShow Answer

The positioning base with brand image, ideal self, and symbolism descriptive options is referred to as ______.

Correct AnswerverifiedShow Answer

All of the following are stages in a job map for the Jobs-To-Be-Done-Theory EXCEPT ______.

Correct AnswerverifiedShow Answer

Customer journeys and buyer personas are developed for each target segment once target segments are ______.

Correct AnswerverifiedB

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A

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D

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B