Question 1

Store design provides _____ by offering customers an entertaining and enjoyable shopping experience.

Accepted Answer

A)   altruistic experiences
B)   emotional stability
C)   tonnage merchandise
D)   hedonic benefits
E)   utilitarian benefits

Question 2

On the basis of the analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determine the optimal shelf space and location for each SKU.This describes the process of creating an effective _____.

Accepted Answer

A)   merchandise plan
B)   allocation plan
C)   placement plan
D)   planogram
E)   assortment plan

Question 3

The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is true of lighting when creating an appealing store atmosphere?

Accepted Answer

A)   It captures a mood or feeling that enhances the store's image.
B)   Good lighting is limited to illumination of a store's space.
C)   A store's lighting generally does not have an impact on customers.
D)   Focusing lights on the store's architecture strategically draws customers through the store.
E)   All of these.

Question 5

Which of the following has the LEAST consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Accepted Answer

A)   The productivity of the allocated space
B)   The impact on overall store sales
C)   The display needs for the merchandise
D)   The merchandise's inventory turnover
E)   None of these

Question 6

In Sid's Surf Shop,there is a 10-foot long surf board on legs with swimwear on it near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n) _____.

Accepted Answer

A)   bulk fixture
B)   gondola display
C)   freestanding display
D)   cash wrap
E)   end cap

Question 7

_____ is a measure of space productivity used by retailers.

Accepted Answer

A)   Price lining
B)   Sales per square foot
C)   Inventory turnover
D)   Tonnage merchandising
E)   Asset turnover

Question 8

A(n) _____ has two crossbars that sit perpendicular on a pedestal.

Accepted Answer

A)   end cap
B)   rounder
C)   straight rack
D)   feature fixture
E)   gondola

Question 9

Which of the following retailers are likely to use a grid store layout?

Accepted Answer

A)   Essentials Supermarket
B)   Janet's Boutique
C)   Radiant Shoe Store
D)   Linda's Beauty Salon
E)   Zen's Coffee Shop

Question 10

Why are demand and promotional merchandise placed in the back left-hand corner of the store?

Accepted Answer

Demand merchandise and promotional merch...

Question 11

Which of the following store designs has a point-of-sale terminal in each department?

Accepted Answer

A)   Racetrack layout
B)   Gondola layout
C)   Grid layout
D)   Boutique layout
E)   None of these

Question 12

The _____ is the phenomenon that occurs when a store is extremely cramped.

Accepted Answer

A)   closing time effect
B)   bystander effect
C)   butt- brush effect
D)   boomerang effect
E)   conspicuous consumption effect

Question 13

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity in terms of _____.

Accepted Answer

A)   sales per linear foot
B)   sales per square foot
C)   inventory turnover
D)   retained earnings
E)   asset turnover

Question 14

Which of the following is NOT recommended as a merchandise location practice?

Accepted Answer

A)   Retailers should strategically place impulse and demand/destination merchandise throughout the store,so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a high GMROI.
B)   Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast.
C)   Retailers should display some of their most compelling merchandise in the strike zone to create desirable first impression of the store.
D)   Retailers should display high GMROI products at the right-hand side of the store.
E)   A retailer should strategically cluster complementary products together to facilitate multiple purchases.

Question 15

What is the rationale behind placing destination merchandise throughout the store?

Accepted Answer

By strategically placing impulse and dem...

Question 16

Which of the following retail stores is most likely to have a racetrack layout?

Accepted Answer

A)   Star Tax Service
B)   Essential supermarket
C)   Ted's department store
D)   Claire's Boutique
E)   Linda's Beauty Salon

Question 17

What are the objectives that must be met when managers are designing or redesigning a store?

Accepted Answer

Some store design objectives are to (1)i...

Question 18

_____ refers to products that customers decided to buy before entering the store.

Accepted Answer

A)   Impulse merchandise
B)   Demand/destination merchandise
C)   Special merchandise
D)   Complementary merchandise
E)   Promotion merchandise

Question 19

Which of the following locations is the most appropriate to place impulse products?

Accepted Answer

A)   Near the front of the store
B)   Center aisles
C)   Left-hand size of the store
D)   Right-hand side of the store
E)   Strike zone

Question 20

At the home improvement store,Home Fits,there is an area at the back that has one of three categories of merchandise throughout the year.From January through March,the area has organization and garage storage merchandise,from April through September,it has lawn,garden,and patio merchandise,and from October through December,it has Christmas merchandise.This special section at the store is an example of a(n) _____.

Accepted Answer

A)   consumer motivator
B)   freestanding fixture
C)   gondola display
D)   impulse product center
E)   promotional area

Exam 17: Store Layout, Design, and Visual Merchandising

Which of the following retailers are likely to use a grid store layout?

Correct Answer
verified

What are the objectives that must be met when managers are designing or redesigning a store?

Correct Answer
verified
Some store design objectives are to (1)i...
View Answer

In Sid's Surf Shop,there is a 10-foot long surf board on legs with swimwear on it near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n) _____.

Correct Answer
verified

Which of the following has the LEAST consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Correct Answer
verified

_____ refers to products that customers decided to buy before entering the store.

Correct Answer
verified

A(n) _____ has two crossbars that sit perpendicular on a pedestal.

Correct Answer
verified

Which of the following is NOT recommended as a merchandise location practice?

Correct Answer
verified

Correct Answer
verified

_____ is a measure of space productivity used by retailers.

Correct Answer
verified

Which of the following statements is true of lighting when creating an appealing store atmosphere?

Correct Answer
verified

Why are demand and promotional merchandise placed in the back left-hand corner of the store?

Correct Answer
verified
Demand merchandise and promotional merch...
View Answer

The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Correct Answer
verified

Which of the following store designs has a point-of-sale terminal in each department?

Correct Answer
verified

On the basis of the analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determine the optimal shelf space and location for each SKU.This describes the process of creating an effective _____.

Correct Answer
verified

Which of the following locations is the most appropriate to place impulse products?

Correct Answer
verified

The _____ is the phenomenon that occurs when a store is extremely cramped.

Correct Answer
verified

Store design provides _____ by offering customers an entertaining and enjoyable shopping experience.

Correct Answer
verified

What is the rationale behind placing destination merchandise throughout the store?

Correct Answer
verified
By strategically placing impulse and dem...
View Answer

Which of the following retail stores is most likely to have a racetrack layout?

Correct Answer
verified

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity in terms of _____.

Correct Answer
verified

Exam 17: Store Layout, Design, and Visual Merchandising

Which of the following retailers are likely to use a grid store layout?

Correct AnswerverifiedShow Answer

What are the objectives that must be met when managers are designing or redesigning a store?

Correct AnswerverifiedSome store design objectives are to (1)i...View AnswerShow Answer

In Sid's Surf Shop,there is a 10-foot long surf board on legs with swimwear on it near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n) _____.

Correct AnswerverifiedShow Answer

Which of the following has the LEAST consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Correct AnswerverifiedShow Answer

_____ refers to products that customers decided to buy before entering the store.

Correct AnswerverifiedShow Answer

A(n) _____ has two crossbars that sit perpendicular on a pedestal.

Correct AnswerverifiedShow Answer

Which of the following is NOT recommended as a merchandise location practice?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

_____ is a measure of space productivity used by retailers.

Correct AnswerverifiedShow Answer

Which of the following statements is true of lighting when creating an appealing store atmosphere?

Correct AnswerverifiedShow Answer

Why are demand and promotional merchandise placed in the back left-hand corner of the store?

Correct AnswerverifiedDemand merchandise and promotional merch...View AnswerShow Answer

The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Correct AnswerverifiedShow Answer

Which of the following store designs has a point-of-sale terminal in each department?

Correct AnswerverifiedShow Answer

On the basis of the analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determine the optimal shelf space and location for each SKU.This describes the process of creating an effective _____.

Correct AnswerverifiedShow Answer

Which of the following locations is the most appropriate to place impulse products?

Correct AnswerverifiedShow Answer

The _____ is the phenomenon that occurs when a store is extremely cramped.

Correct AnswerverifiedShow Answer

Store design provides _____ by offering customers an entertaining and enjoyable shopping experience.

Correct AnswerverifiedShow Answer

What is the rationale behind placing destination merchandise throughout the store?

Correct AnswerverifiedBy strategically placing impulse and dem...View AnswerShow Answer

Which of the following retail stores is most likely to have a racetrack layout?

Correct AnswerverifiedShow Answer

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity in terms of _____.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Some store design objectives are to (1)i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Demand merchandise and promotional merch...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
By strategically placing impulse and dem...
View Answer

Correct Answer
verified

Correct Answer
verified