Question 1

Why are demand and promotional merchandise placed in the back left-hand corner of the store?

Accepted Answer

Demand merchandise and promotional merch...

Question 2

________ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Accepted Answer

A)   Flexible pricing
B)   Competitive pricing
C)   Price presentation
D)   Price lining
E)   Vertical merchandising

Question 3

________ is a measure of space productivity used by retailers.

Accepted Answer

A)   Price lining
B)   Sales per square foot
C)   Inventory turnover
D)   Tonnage merchandising
E)   Asset turnover

Question 4

The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Accepted Answer

A) True 
 B)False  False

Question 5

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day. He finds a signage stating a half-price sale. This signage is an example of a

Accepted Answer

A)   promotional signage.
B)   category signage.
C)   locational signage.
D)   point-of-sale signage.
E)   lifestyle signage.

Question 6

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following locations is the most appropriate to place impulse products?

Accepted Answer

A)   Near the front of the store
B)   Center aisles
C)   Left-hand size of the store
D)   Right-hand side of the store
E)   Strike zone

Question 8

Which of the following store designs has a point-of-sale terminal in each department?

Accepted Answer

A)   Racetrack layout
B)   Gondola layout
C)   Grid layout
D)   Boutique layout
E)   Horsetrack layout

Question 9

Explain the use of a gondola as a fixture.

Accepted Answer

A gondola is an island type of self-serv...

Question 10

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

A)   Dazzle, a fashion apparel store
B)   Pet Mall, a pet store
C)   Farm Foods, an organic produce store
D)   Harris Music Store, retailer of musical instruments
E)   Globes, a retailer of antique atlases, maps, and globes

Question 11

Which of the following statements does not describes the features of a grid layout?

Accepted Answer

A)   It provides a visually exciting design.
B)   It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy.
C)   It is well suited for grocery retailers.
D)   It is cost efficient.
E)   It efficiently utilizes vertical space.

Question 12

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Accepted Answer

A)   Boutique layout
B)   Free-form layout
C)   Loop
D)   Racetrack
E)   Grid layout E

Question 13

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Accepted Answer

A) True 
 B)False

Question 14

While shopping in the electronics department in Giantz, Sasha noticed an advertisement about lay-away on the Giantz network broadcasted on a nearby television. Therefore, the store is using ________ to deliver visual content.

Accepted Answer

A)   digital imagery
B)   digital signage
C)   point-of-sale signage
D)   sampling
E)   corporate display advertising

Question 15

What is the rationale behind placing destination merchandise throughout the store?

Accepted Answer

By strategically placing impulse and dem...

Question 16

What are the advantages and disadvantages of a grid layout?

Accepted Answer

The grid layout is cost-efficient. There...

Question 17

Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following does not describes such trade-offs?

Accepted Answer

A)   A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks; however, this design is not good for a pleasant shopping experience.
B)   Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
C)   The trade-off between the ease of finding merchandise and providing an interesting shopping experience is determined by the customer's shopping needs.
D)   Specialty store retailers encourage the ease of finding merchandise rather than exploration.
E)   Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

Question 18

Which of the following is not an objective for store design?

Accepted Answer

A)   Implement the retailer's strategy.
B)   Build loyalty by providing a rewarding shopping experience.
C)   Increase sales on a visit.
D)   Meet legal requirements.
E)   Cut costs. E

Question 19

A racetrack layout is also called a

Accepted Answer

A)   loop layout.
B)   fixture layout.
C)   boutique layout.
D)   gondola layout.
E)   free-form layout.

Question 20

Which of the following retailers is likely to use a grid store layout?

Accepted Answer

A)   Essentials Supermarket
B)   Janet's Boutique
C)   Radiant Shoe Store
D)   Linda's Beauty Salon
E)   Zen's Coffee Shop

Exam 16: Store Layout, Design, and Visual Merchandising

Why are demand and promotional merchandise placed in the back left-hand corner of the store?

Correct AnswerverifiedDemand merchandise and promotional merch...View AnswerShow Answer

________ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Correct AnswerverifiedShow Answer

________ is a measure of space productivity used by retailers.

Correct AnswerverifiedShow Answer

The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Correct AnswerverifiedFalse

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day. He finds a signage stating a half-price sale. This signage is an example of a

Correct AnswerverifiedShow Answer

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Correct AnswerverifiedShow Answer

Which of the following locations is the most appropriate to place impulse products?

Correct AnswerverifiedShow Answer

Which of the following store designs has a point-of-sale terminal in each department?

Correct AnswerverifiedShow Answer

Explain the use of a gondola as a fixture.

Correct AnswerverifiedA gondola is an island type of self-serv...View AnswerShow Answer

In which of the following stores would you be most likely to encounter a four-way fixture?

Correct AnswerverifiedShow Answer

Which of the following statements does not describes the features of a grid layout?

Correct AnswerverifiedShow Answer

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Correct AnswerverifiedE

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Correct AnswerverifiedShow Answer

While shopping in the electronics department in Giantz, Sasha noticed an advertisement about lay-away on the Giantz network broadcasted on a nearby television. Therefore, the store is using ________ to deliver visual content.

Correct AnswerverifiedShow Answer

What is the rationale behind placing destination merchandise throughout the store?

Correct AnswerverifiedBy strategically placing impulse and dem...View AnswerShow Answer

What are the advantages and disadvantages of a grid layout?

Correct AnswerverifiedThe grid layout is cost-efficient. There...View AnswerShow Answer

Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following does not describes such trade-offs?

Correct AnswerverifiedShow Answer

Which of the following is not an objective for store design?

Correct AnswerverifiedE

A racetrack layout is also called a

Correct AnswerverifiedShow Answer

Which of the following retailers is likely to use a grid store layout?

Correct AnswerverifiedShow Answer

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False

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A gondola is an island type of self-serv...
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E

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By strategically placing impulse and dem...
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The grid layout is cost-efficient. There...
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E

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