Question 1

The final step in creating a marketing mix is developing a thorough understanding of the global target market.

Accepted Answer

A) True 
 B)False

Question 2

A difference between inshoring and outsourcing is that inshoring:

Accepted Answer

A)  ​provides higher corporate growth than outsourcing.
B)  provides higher revenue growth than outsourcing.
C)  reduces the productivity of a firm. 
D)  ​involves long-distance shipping and, hence, high transportation costs.E) None of the above
F) A) and C)

Question 3

Melrow Inc.,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where labor costs are less.In this scenario,Melrow Inc.is engaged in _____.

Accepted Answer

A)  ​licensing
B)  outsourcing
C)  franchising
D)  ​inshoringE) B) and C)
F) A) and B)

Question 4

In the context of external environment,which of the following is true of natural resources?

Accepted Answer

A)  ​Steep declines in the price of oil in 2014 and 2015 had a positive impact on America's oil producers.
B)  Petroleum is the only natural resource that affects international marketing.
C)  Vast differences in natural resources result in minor shifts of wealth among countries.
D)  ​The past decade has witnessed shortage of natural resources.E) B) and C)
F) None of the above

Question 5

Which of the following is a difference between product invention and product adaptation?

Accepted Answer

A)  ​Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies.
B)  Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration.
C)  Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product.
D)  ​Product invention applies only to products that are sold in local markets, while product adaptation applies to products all around the world.E) C) and D)
F) A) and B)

Exam 5: Developing a Global Vision

In the context of external environment,which of the following is true of natural resources?

Correct Answer
verified

Melrow Inc.,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where labor costs are less.In this scenario,Melrow Inc.is engaged in _____.

Correct Answer
verified

A difference between inshoring and outsourcing is that inshoring:

Correct Answer
verified

Which of the following is a difference between product invention and product adaptation?

Correct Answer
verified

The final step in creating a marketing mix is developing a thorough understanding of the global target market.

Correct Answer
verified

Exam 5: Developing a Global Vision

In the context of external environment,which of the following is true of natural resources?

Correct AnswerverifiedShow Answer

Melrow Inc.,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where labor costs are less.In this scenario,Melrow Inc.is engaged in _____.

Correct AnswerverifiedShow Answer

A difference between inshoring and outsourcing is that inshoring:

Correct AnswerverifiedShow Answer

Which of the following is a difference between product invention and product adaptation?

Correct AnswerverifiedShow Answer

The final step in creating a marketing mix is developing a thorough understanding of the global target market.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified