Question 1

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction. It has more than 300,000 members who can share, create, and moderate content, as well as recommend products. This website is an example of

Accepted Answer

A)   spam.
B)   a shopping bot.
C)   a web community.
D)   a blog.
E)   a web café.

Question 2

Careerbuilder.com has made its Monk-email site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-email have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

Accepted Answer

A)   viral marketing
B)   opt-out marketing
C)   customerization
D)   niche marketing
E)   buzz marketing

Question 3

One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.

Accepted Answer

A)   chat bots
B)   choice assistance
C)   sales promotion
D)   adaptive selling
E)   bot referral

Question 4

A virtual ________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Accepted Answer

A)   village
B)   community
C)   district
D)   area
E)   population

Question 5

An interactive, Internet-enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices, and delivery options, is referred to as a

Accepted Answer

A)   wiki.
B)   cookie.
C)   choiceboard.
D)   chat bot.
E)   collaborative filter.

Question 6

Consumers and companies populate two market environments today. One is the traditional ________ and the other is the ________.

Accepted Answer

A)   extranet; intranet
B)   superstore; hypermarket
C)   marketplace; marketspace
D)   shopping mall; virtual mall
E)   online store; virtual store

Question 7

Among popular purchases online, one category includes regularly purchased consumer-packaged goods such as health care and personal care items for which

Accepted Answer

A)   customer value is the most important element.
B)   price and delivery time are not key factors.
C)   convenience is very important.
D)   digital delivery is an important factor.
E)   price and speed of delivery are the determinant sales factors.

Question 8

Choice, a reason customers shop and buy online, has two dimensions. They are

Accepted Answer

A)   availability and price.
B)   speed and availability.
C)   wide product or service selection and speed.
D)   choice assistance and speed.
E)   wide product or service selection and choice assistance.

Question 9

Which of the following allows a marketer's website to record a user's visit, track visits to other websites, and store and retrieve this information in the future?

Accepted Answer

A)   spam
B)   worms
C)   cookies
D)   trackers
E)   loggers

Exam 14: Implementing Interactive and Multichannel Marketing

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction. It has more than 300,000 members who can share, create, and moderate content, as well as recommend products. This website is an example of

Correct Answer
verified

Which of the following allows a marketer's website to record a user's visit, track visits to other websites, and store and retrieve this information in the future?

Correct Answer
verified

One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.

Correct Answer
verified

Among popular purchases online, one category includes regularly purchased consumer-packaged goods such as health care and personal care items for which

Correct Answer
verified

Careerbuilder.com has made its Monk-email site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-email have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

Correct Answer
verified

Choice, a reason customers shop and buy online, has two dimensions. They are

Correct Answer
verified

A virtual ________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Correct Answer
verified

Consumers and companies populate two market environments today. One is the traditional and the other is the .

Correct Answer
verified

An interactive, Internet-enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices, and delivery options, is referred to as a

Correct Answer
verified

Exam 14: Implementing Interactive and Multichannel Marketing

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction. It has more than 300,000 members who can share, create, and moderate content, as well as recommend products. This website is an example of

Correct AnswerverifiedShow Answer

Which of the following allows a marketer's website to record a user's visit, track visits to other websites, and store and retrieve this information in the future?

Correct AnswerverifiedShow Answer

One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.

Correct AnswerverifiedShow Answer

Among popular purchases online, one category includes regularly purchased consumer-packaged goods such as health care and personal care items for which

Correct AnswerverifiedShow Answer

Careerbuilder.com has made its Monk-email site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-email have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

Correct AnswerverifiedShow Answer

Choice, a reason customers shop and buy online, has two dimensions. They are

Correct AnswerverifiedShow Answer

A virtual ________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Correct AnswerverifiedShow Answer

Consumers and companies populate two market environments today. One is the traditional ________ and the other is the ________.

Correct AnswerverifiedShow Answer

An interactive, Internet-enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices, and delivery options, is referred to as a

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Consumers and companies populate two market environments today. One is the traditional and the other is the .

Correct Answer
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Correct Answer
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