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The content of a news release follows the customary pattern for a positive message: good news followed by details and a positive close.

A) True
B) False

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Offer a few suggestions for writing condolence messages.

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A. Keep reminiscences brief. Recount a m...

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What are the guidelines for requesting a reference?

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Requests for recommendations and referen...

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When making a routine request, there is no need to explain or justify your request as readers are not likely to raise any objections.

A) True
B) False

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Describe the guidelines to follow for the opening of a routine request.

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Place your request first; pay ...

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When granting claims and requests for adjustment when your company is at fault, you should take steps to ________ the relationship.

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In the body of your routine message making claims or requesting actions, you should ________.


A) clearly express your anger and frustration
B) warn the reader of the consequences of inaction
C) apologize for the inconvenience caused
D) give a complete and specific explanation of the details

E) A) and D)
F) B) and D)

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When granting claims and requests for adjustment when the customer is at fault, you should ________.


A) discourage the customer from communicating with the company in the future
B) always apologize, even when the customer is at fault
C) not argue with the customer's version of events
D) clearly point out that the customer is at fault

E) B) and C)
F) None of the above

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When making claims or requesting adjustments, you should ________.


A) warn the reader of the consequences of inaction
B) apologize for the inconvenience caused
C) clearly convey your anger and frustration
D) assume that a fair adjustment will be made

E) A) and B)
F) None of the above

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When sending a condolence message for a death, refer to it as a "passing away" or a "departing" to soften the blow.

A) True
B) False

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Most of your routine requests will involve asking someone to provide information or take some specific action.

A) True
B) False

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Outline an effective strategy for writing routine business requests.

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Like all other business messages, routin...

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For a simple request, you need to provide all the following EXCEPT ________.


A) information you want to know or what you want readers to do
B) reasons why you're making the request
C) reasons why it may be in your readers' interest to help you (if applicable)
D) originals of the documentation

E) B) and C)
F) A) and B)

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Which of the following is TRUE about points to keep in mind when developing routine requests for recommendations?


A) Be sure to adapt your request to your audience and the situation.
B) Avoid stating why the recommendation is required.
C) Always write and enclose the letter yourself and ask that the reference sign the letter.
D) Offer to pay for the favour.

E) A) and C)
F) C) and D)

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Which of the following is a pointer for writing positive messages?


A) Use phrases such as "Please feel free to…" to generate goodwill.
B) Avoid offering additional services.
C) Avoid trite, obvious statements.
D) Do not volunteer information about the request.

E) All of the above
F) A) and B)

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Explain the three recommended ways of responding to a request for an adjustment when a third party is at fault.

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1. Honour the claim-the best option. The...

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Which of the following is a guideline for granting claims and requests for adjustment when the customer is at fault?


A) Try to discourage future mistakes without insulting the customer.
B) Always apologize, even when the customer is at fault.
C) Start from the assumption that the information the customer provided is incorrect.
D) Clearly point out that the customer is at fault.

E) A) and B)
F) A) and D)

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Good-news announcements are often communicated in a ________, a specialized document used to share relevant information with the news media.

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news relea...

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Which of the following is a strategy for routine replies and positive messages?


A) Use the indirect approach.
B) Place your main idea in the opening of the message.
C) Open with an interesting fact or question.
D) Avoid embedding negative information in a positive context.

E) A) and B)
F) A) and C)

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Zack's dishwasher has broken down several times since he bought it six months ago. Zack writes a letter to the company's customer care center, explaining his problem and requesting that he receive a replacement for the defective product. This is an example of a routine message ________.


A) asking for information
B) asking for recommendations
C) asking for a decision
D) requesting adjustment

E) B) and C)
F) B) and D)

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