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Someone who pays $800 to fly from one city to another instead of paying only $100 for a bus trip between the two cities is making an irrational choice and is thus not maximizing his utility.

A) True
B) False

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Indifference analysis assumes that utility is numerically measurable.

A) True
B) False

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A product has utility if it


A) takes more and more resources to produce successive units of it.
B) violates the law of demand.
C) satisfies consumer wants.
D) is useful.

E) C) and D)
F) All of the above

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Which of the following is correct?


A) There is no firm mathematical relationship between marginal utility and total utility.
B) Total utility is equal to the change in marginal utility from consuming an additional unit of a product.
C) If marginal utility is diminishing and is a positive amount, total utility will increase.
D) If marginal utility is diminishing, total utility must also be diminishing.

E) B) and C)
F) A) and D)

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Total utility is best defined as the


A) change in marginal utility multiplied by the price of a product.
B) maximum amount of satisfaction from consuming a product.
C) total satisfaction received from consuming a given amount of a product.
D) additional satisfaction received from consuming one more unit of a product.

E) A) and D)
F) All of the above

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The first Pepsi yields Craig 18 units of utility and the second yields him an additional 12 units of utility.His total utility from three Pepsis is 38 units of utility.The marginal utility of the third Pepsi is


A) 26 units of utility.
B) 6 units of utility.
C) 8 units of utility.
D) 38 units of utility.

E) All of the above
F) None of the above

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It is possible for a consumer's indifference curves to intersect.

A) True
B) False

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Any combination of goods lying outside of the budget line


A) implies that the consumer is not spending all his income.
B) yields less utility than any point on the budget line.
C) yields less utility than any point inside the budget line.
D) is unattainable, given the consumer's income.

E) None of the above
F) C) and D)

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Indifference curves and budget lines can be used to derive an individual's demand curve for a product.

A) True
B) False

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The law of diminishing marginal utility states that


A) total utility is maximized when consumers obtain the same amount of utility per unit of each product consumed.
B) beyond some point, additional units of a product will yield less and less extra satisfaction to a consumer.
C) price must be lowered to induce firms to supply more of a product.
D) it will take larger and larger amounts of resources beyond some point to produce successive units of a product.

E) None of the above
F) A) and C)

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The marginal rate of substitution measures the


A) magnitude of the substitution effect.
B) total utility received by a consumer when equilibrium is achieved.
C) extra utility that a consumer derives from successive units of a product.
D) consumer's willingness to substitute one product for another so that total utility will remain constant.

E) None of the above
F) A) and B)

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If money income increases and the prices of products A and B both increase, then the budget line


A) must shift to the right.
B) must shift to the left.
C) may shift either to the right or the left, or not at all.
D) will no longer be tangent to an indifference curve.

E) None of the above
F) A) and D)

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If consumption of a good is subsidized by the government, then the MU/P of that good among consumers will


A) decrease.
B) become negative.
C) increase.
D) not be affected.

E) B) and D)
F) None of the above

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A consumer maximizes total utility when she or he purchases the combination of the two products at which her or his budget line is tangent to an indifference curve.

A) True
B) False

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A change in the relative prices for two goods can be shown as a parallel shift in a consumer's budget line.

A) True
B) False

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Mary says, "You would have to pay me $50 to attend that pro wrestling event." For Mary, the marginal utility of the event is


A) zero.
B) positive, but declines rapidly.
C) negative.
D) positive, but less than the ticket price.

E) A) and C)
F) C) and D)

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To maximize utility, a consumer should allocate money income so that the


A) elasticity of demand on all products purchased is the same.
B) marginal utility obtained from the last dollar spent on each product is the same.
C) total utility derived from each product consumed is the same.
D) marginal utility of the last unit of each product consumed is the same.

E) A) and B)
F) A) and D)

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At each point on an indifference curve,


A) money income is the same.
B) the prices of the two products are the same.
C) total utility is the same.
D) marginal utility is the same.

E) All of the above
F) A) and B)

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If consumers are convinced by ads that Brand X has a lot more value than they originally thought, then the MU/P of X will decrease.

A) True
B) False

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Assume the price of product Y (the quantity of which is on the vertical axis) is $15 and the price of product X (the quantity of which is on the horizontal axis) is $3.Also assume that money income is $60.The absolute value of the slope of the resulting budget line is


A) 5.
B) 1/5.
C) 4.
D) 20

E) A) and B)
F) B) and C)

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