Question 1

How does a company determine its channel objectives? What factors influence the channel objectives of a company?

Accepted Answer

Companies should state their marketing c...

Question 2

In a just-in-time logistics system,________.

Accepted Answer

A)   retailers carry small inventories of merchandise to last for only a few days
B)   retailers store products for long periods to avoid an interruption in supply
C)   producers supply products to resellers before customers place their orders
D)   producers that are geographically far from their retailers use an express-delivery system
E)   retailers incur high inventory-carrying and inventory-handling costsF) B) and E)
G) A) and E)

Question 3

In a logistics system,minimizing distribution costs most likely involves ________.

Accepted Answer

A)   flexible assortments
B)   large shipping lots
C)   rapid delivery
D)   large inventories
E)   liberal return policiesF) B) and E)
G) C) and D)

Question 4

Which of the following is true of downstream channels in a company's supply chain?

Accepted Answer

A)   They provide their expertise in product design.
B)   They manufacture the products of the company.
C)   They supply raw materials and components to the company.
D)   They contribute financially to the company during production.
E)   They form an intermediary link between the company and its customers.F) B) and C)
G) None of the above

Question 5

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Accepted Answer

Channel members must be continuously man...

Question 6

What is marketing logistics? What are the components of marketing logistics?

Accepted Answer

Marketing logistics-also called physical...

Question 7

What are the different functions of the members of a marketing channel?

Accepted Answer

Members of a marketing channel perform m...

Question 8

Outbound logistics refers to moving ________.

Accepted Answer

A)   unwanted, excess products from resellers to producers
B)   raw materials from suppliers to the factory
C)   excess materials from the factory to suppliers
D)   products from the factory to resellers
E)   broken, damaged products from customers to producersF) D) and E)
G) A) and C)

Question 9

Producers use marketing intermediaries because they ________.

Accepted Answer

A)   create greater efficiency in making goods available to target markets
B)   supply inexpensive raw materials for manufacturing products
C)   provide technical expertise for faster production
D)   monitor day-to-day activities during production
E)   form a part of the company's direct channelF) B) and C)
G) A) and C)

Question 10

Companies selling perishable products generally prefer direct marketing,which minimizes delays.

Accepted Answer

A) True 
 B)False

Question 11

The Memphis Rock chain of restaurants has a deal with WestEnd Cola,according to which it will serve only WestEnd sodas at its restaurants.What strategy has most likely been adopted by WestEnd Cola?

Accepted Answer

A)   horizontal price fixing
B)   disintermediation
C)   exclusive dealing
D)   selective distribution
E)   horizontal integrationF) C) and D)
G) A) and C)

Question 12

In exclusive dealing,a producer may agree not to sell to other dealers in a given area.

Accepted Answer

A) True 
 B)False

Question 13

Faber Motors manufactures three lines of cars: high-end security cars for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to government buyers by the company.The consumer cars are sold through dedicated dealers who only sell Faber's lines at their outlets.For its professional racing cars,Faber collaborates with Radium Tires,an innovative and renowned tire manufacturer.Faber provides the engine and body,while Radium provides the tires and its expertise on the racing industry.Which term best describes Faber's channel arrangements?

Accepted Answer

A)   direct distribution system
B)   horizontal marketing system
C)   corporate vertical franchise system
D)   multichannel distribution system
E)   administered vertical marketing systemF) A) and B)
G) A) and C)

Question 14

In which of the following situations is a producer guaranteed full control over product sales?

Accepted Answer

A)   a corporate marketing channel
B)   a direct marketing channel
C)   a contractual distribution channel
D)   a horizontal marketing system
E)   an administered marketing systemF) A) and B)
G) A) and C)

Question 15

What is disintermediation? With a suitable example,explain the opportunities and problems that disintermediation presents for producers and resellers.

Accepted Answer

Disintermediation occurs when product or...

Question 16

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Accepted Answer

A)   Selective
B)   Exclusive
C)   Intensive
D)   Exponential
E)   ComprehensiveF) None of the above
G) B) and E)

Question 17

________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.

Accepted Answer

A)   Vertical
B)   Selective
C)   Horizontal
D)   Comprehensive
E)   InclusiveF) A) and B)
G) A) and C)

Question 18

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Accepted Answer

A) True 
 B)False

Question 19

Selective distribution is a strategy in which ________.

Accepted Answer

A)   more than one but fewer than all willing intermediaries are used by a seller
B)   products are stocked in as many outlets as possible by a seller
C)   products are not sold through intermediaries but directly to customers from producers
D)   all willing intermediaries are given rights to sell a product
E)   common household goods are preferred over luxury products by intermediariesF) B) and E)
G) A) and E)

Question 20

Which of the following is true of a direct marketing channel?

Accepted Answer

A)   It increases the number of channel transactions.
B)   It enables retailers to reach many customers.
C)   It does not use any intermediaries.
D)   It gives limited distribution control to producers.
E)   It creates a complex distribution channel.F) All of the above
G) A) and E)

Exam 10: Marketing Channels: Delivering Customer Value

In a logistics system,minimizing distribution costs most likely involves ________.

Correct Answer
verified

Producers use marketing intermediaries because they ________.

Correct Answer
verified

In which of the following situations is a producer guaranteed full control over product sales?

Correct Answer
verified

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Correct Answer
verified

What are the different functions of the members of a marketing channel?

Correct Answer
verified
Members of a marketing channel perform m...
View Answer

What is disintermediation? With a suitable example,explain the opportunities and problems that disintermediation presents for producers and resellers.

Correct Answer
verified
Disintermediation occurs when product or...
View Answer

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Correct Answer
verified

Which of the following is true of a direct marketing channel?

Correct Answer
verified

Which of the following is true of downstream channels in a company's supply chain?

Correct Answer
verified

How does a company determine its channel objectives? What factors influence the channel objectives of a company?

Correct Answer
verified
Companies should state their marketing c...
View Answer

________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.

Correct Answer
verified

Selective distribution is a strategy in which ________.

Correct Answer
verified

The Memphis Rock chain of restaurants has a deal with WestEnd Cola,according to which it will serve only WestEnd sodas at its restaurants.What strategy has most likely been adopted by WestEnd Cola?

Correct Answer
verified

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Correct Answer
verified
Channel members must be continuously man...
View Answer

In a just-in-time logistics system,________.

Correct Answer
verified

What is marketing logistics? What are the components of marketing logistics?

Correct Answer
verified
Marketing logistics-also called physical...
View Answer

Outbound logistics refers to moving ________.

Correct Answer
verified

Companies selling perishable products generally prefer direct marketing,which minimizes delays.

Correct Answer
verified

In exclusive dealing,a producer may agree not to sell to other dealers in a given area.

Correct Answer
verified

Correct Answer
verified

Exam 10: Marketing Channels: Delivering Customer Value

In a logistics system,minimizing distribution costs most likely involves ________.

Correct AnswerverifiedShow Answer

Producers use marketing intermediaries because they ________.

Correct AnswerverifiedShow Answer

In which of the following situations is a producer guaranteed full control over product sales?

Correct AnswerverifiedShow Answer

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Correct AnswerverifiedShow Answer

What are the different functions of the members of a marketing channel?

Correct AnswerverifiedMembers of a marketing channel perform m...View AnswerShow Answer

What is disintermediation? With a suitable example,explain the opportunities and problems that disintermediation presents for producers and resellers.

Correct AnswerverifiedDisintermediation occurs when product or...View AnswerShow Answer

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Correct AnswerverifiedShow Answer

Which of the following is true of a direct marketing channel?

Correct AnswerverifiedShow Answer

Which of the following is true of downstream channels in a company's supply chain?

Correct AnswerverifiedShow Answer

How does a company determine its channel objectives? What factors influence the channel objectives of a company?

Correct AnswerverifiedCompanies should state their marketing c...View AnswerShow Answer

________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.

Correct AnswerverifiedShow Answer

Selective distribution is a strategy in which ________.

Correct AnswerverifiedShow Answer

The Memphis Rock chain of restaurants has a deal with WestEnd Cola,according to which it will serve only WestEnd sodas at its restaurants.What strategy has most likely been adopted by WestEnd Cola?

Correct AnswerverifiedShow Answer

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Correct AnswerverifiedChannel members must be continuously man...View AnswerShow Answer

In a just-in-time logistics system,________.

Correct AnswerverifiedShow Answer

What is marketing logistics? What are the components of marketing logistics?

Correct AnswerverifiedMarketing logistics-also called physical...View AnswerShow Answer

Outbound logistics refers to moving ________.

Correct AnswerverifiedShow Answer

Companies selling perishable products generally prefer direct marketing,which minimizes delays.

Correct AnswerverifiedShow Answer

In exclusive dealing,a producer may agree not to sell to other dealers in a given area.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Members of a marketing channel perform m...
View Answer

Correct Answer
verified
Disintermediation occurs when product or...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Companies should state their marketing c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Channel members must be continuously man...
View Answer

Correct Answer
verified

Correct Answer
verified
Marketing logistics-also called physical...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified