Question 1

When did e-commerce begin?

Accepted Answer

A)  1965
B)  1983
C)  1995
D)  1999
E)  2000

Question 2

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 3

Disintermediation does not benefit the consumer.

Accepted Answer

A) True 
 B)False

Question 4

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 5

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Accepted Answer

Location-based services are services tha...

Question 6

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A)  Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B)  Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C)  Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D)  Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
E)  There is no difference.Both terms refer to changing a product or communication for the consumer.

Question 7

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail...

Question 8

Which of the following is an example of a private industrial network?

Accepted Answer

A)  Exostar
B)  Go2Paper
C)  Elemica
D)  Expedia
E)  VW Group Supply

Question 9

Compared to traditional goods,digital goods have:

Accepted Answer

A)  low marginal costs of production.
B)  higher delivery costs.
C)  lower initial production costs.
D)  higher inventory costs.
E)  higher marginal costs.

Question 10

Which of the following marketing formats is sales-oriented,rather than branding-oriented or a mix?

Accepted Answer

A)  Lead generation
B)  Search engine
C)  Rich media
D)  Display ads
E)  Video

Question 11

All of the following are examples of "on demand" companies except:

Accepted Answer

A)  Uber.
B)  Airbnb.
C)  Lyft.
D)  Sidecar.
E)  Instagram.

Question 12

Information density refers to the:

Accepted Answer

A)  richness-complexity and content-of a message.
B)  total amount and quantity of information delivered to consumers by merchants.
C)  total amount and quantity of information available to all market participants.
D)  amount of information available to reduce price transparency.
E)  amount of physical storage space needed to store data about a specific entity,such as a product or consumer.

Question 13

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Accepted Answer

A)  exchange.
B)  marketspace.
C)  online marketplace.
D)  e-hub.
E)  net marketplace.

Question 14

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Accepted Answer

A)  geosocial
B)  geoinformation
C)  geoadvertising
D)  geomapping
E)  geolocating

Question 15

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the largest mobile advertising platform?

Accepted Answer

A)  Google
B)  Yahoo
C)  Facebook
D)  Microsoft
E)  Twitter

Question 17

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 18

Removing the business process layers in a distribution channel is called:

Accepted Answer

A)  disintermediation.
B)  BPR.
C)  market segmentation.
D)  network effects.
E)  market transparency.

Question 19

Procurement involves all of the following except:

Accepted Answer

A)  negotiating with suppliers.
B)  paying for goods.
C)  making delivery arrangements.
D)  sourcing.
E)  production scheduling.

Question 20

Amazon.com is known primarily for its use of which of the following business models?

Accepted Answer

A)  Content provider
B)  Portal
C)  Market creator
D)  E-tailer
E)  Transaction broker

Exam 10: E-Commerce: Digital Markets, digital Goods

Procurement involves all of the following except:

Correct AnswerverifiedShow Answer

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Correct AnswerverifiedShow Answer

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Correct AnswerverifiedLocation-based services are services tha...View AnswerShow Answer

Which of the following is an example of a private industrial network?

Correct AnswerverifiedShow Answer

All of the following are examples of "on demand" companies except:

Correct AnswerverifiedShow Answer

Disintermediation does not benefit the consumer.

Correct AnswerverifiedShow Answer

Indirect goods are not involved firsthand in the production process.

Correct AnswerverifiedShow Answer

Information density refers to the:

Correct AnswerverifiedShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct AnswerverifiedShow Answer

Compared to traditional goods,digital goods have:

Correct AnswerverifiedShow Answer

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Correct AnswerverifiedShow Answer

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Correct AnswerverifiedInternet business models include: e-tail...View AnswerShow Answer

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Correct AnswerverifiedShow Answer

What is the difference between personalization and customization,as applied to e-commerce technologies?

Correct AnswerverifiedShow Answer

Which of the following is the largest mobile advertising platform?

Correct AnswerverifiedShow Answer

Removing the business process layers in a distribution channel is called:

Correct AnswerverifiedShow Answer

When did e-commerce begin?

Correct AnswerverifiedShow Answer

Amazon.com is known primarily for its use of which of the following business models?

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Correct AnswerverifiedShow Answer

Which of the following marketing formats is sales-oriented,rather than branding-oriented or a mix?

Correct AnswerverifiedShow Answer

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Location-based services are services tha...
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Internet business models include: e-tail...
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