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Exam 12: Marketing Channels: Delivering Customer Value

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Question 61

Multiple Choice

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________ logistics concerns the moving of broken,unwanted,or excess products.

A) Inbound
B) Reverse
C) Outbound
D) Vertical
E) Horizontal

F) D) and E)
G) A) and E)

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Question 62

Multiple Choice

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As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

A) expanded sales
B) expanded market coverage
C) selling at a higher gross margin
D) opportunities to tailor products and services to the needs of diverse segments
E) A and C

F) A) and D)
G) A) and E)

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Question 63

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What types of products are selectively distributed?

Polo breath mint is stocked in many outlets in the same market or community; in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Refer to the scenario below to answer the following questions. Shanghai MaLing Meat Company contracts with several farmers to raise beef and pork for its meat-processing center. To guarantee freshness, Shanghai MaLing Meat Company relies on a vast distribution network. For delivery to local markets in Shanghai, it uses its own fleet of refrigerated trucks; delivery to these markets constitutes 65 percent of its business. For deliveries beyond Shanghai, it contracts with a refrigerated fleet that specializes in expediting smaller shipments. For faster delivery during peak times, the Company often uses its own trucks to deliver to the expedited fleet's consolidation point from its distribution warehouse in Shanghai. During the holiday season, however, several specialty distributors contract with the Company to package specialty meats in gifts boxes, then ship them directly to the recipients. For these specialty shipments within Suzhou and Shanghai, it uses its normal delivery mode. All other specialty shipments are shipped from its distribution warehouse via air, then the company contracts with expedited carriers in various cities to deliver to the recipients. -Which of the following is one of Shanghai MaLing Meat Company's upstream partners?

Which of the following is NOT an area of responsibility for a logistics manager?

When suppliers,distributors,and customers partner with each other to improve the performance of the entire system,they are participating in a ________.

Explain channel power in a vertical marketing system.

Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

The most common type of contractual relationship in business is the ________.

Historically,________ have lacked the leadership to assign member roles and manage conflict.

What types of products are exclusively distributed?

When shipping large amounts of bulk products such as timber,coal,sand,or rock over long distances,a company should choose large trucks because of their low cost per ton shipped.

In a(n) ________ channel,the same member both produces and distributes a product or service.

Which product will most likely be intensively distributed?

Wayne Isham is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers.Wayne uses ________.

Which of the following is an example of a multichannel distribution system?

Generally speaking,a company's marketing channel objectives are influenced by the level of customer service sought,the nature of the company,its products,its marketing intermediaries,its competitors,and the environment.

In the proper order,identify the correct terms for these intermodal transportation combinations: rail and truck,water and truck,water and rail.